Loro
Web & App Product Design
Loro
“An accessible website redesign and app on-boarding creation for Loro, a startup, to help market the smart AI powered assistive device, Loro.”
ROLE
Project Manager | User Researcher | Visual Designer
Conducted user interviews, competitive analysis, card sorting and usability tests, synthesized the data.
Mapped out customer journey.
Redesigned the website, designed the online store and app on-boarding.
DESIGN TOOL
Sketch | Principle
MEET LORO: Our client, Loro, coming from Harvard’s Innovation Lab and currently part of the Halcyon incubator in DC, gets ready to market their smart companion robot, Loro, for people with mobility challenges. Loro is a combination of an AI-powered smart camera and an application for wheelchair users to navigate safely and communicate efficiently.
PROBLEM: People with mobility challenges, their care team and the community around need a way to understand and access Loro because they want to improve their quality of life through assistive technology.
SOLUTION: By designing a compelling website that matches user expectations alongside an app on-boarding process that educates users on its features, we will achieve a simple, instinctive product experience so that Loro can improve users’ quality of life.
METHODS:
Discovery: Business Canvas Model & Research on Accessibility
Research: Screener Survey, User Interviews, Usability Tests with Current Website, Secondary Research, Competitive Analysis
Synthesis with Affinity Mapping
Persona and Customer Journey Development
Task Analysis
Feature Prioritization
Card Sorting
Sketching and Wireframing
Low Fidelity Paper Prototype and Testing
Sketch Prototype
Usability Testing and Iterations
Animations and Testing
DELIVERABLES:
7 User Interviews and Research Insights
3 Personas
Current State Journey Map
User Flows
Features and Priority Analysis
Site Map
Clickable Landing Page and Online Store using Sketch
Clickable App Prototype using Sketch and Principle
TIME: 11 days
FINAL DESIGNS:
WEBSITE
APP ON-BOARDING
REFLECTIONS:
This was a challenging design process in a couple of aspects. First the field was totally new to us. Plus, we also had a very limited information about the product. So we needed to feed ourselves broadly with secondary research and competitive analysis alongside the primary research we conducted. For us, keeping accessibility in mind was the main takeaway of this project. Maybe for the first time we really forced ourselves to empathize with our users. So the more we researched and the more we empathized, the more we developed in our design.